We will give you an easy overview of the sales impact for any given media plan. Or if you wish to know the optimal media spend allocation to achieve a set sales target – that is also possible.
You will be able to not only separate media effects on sales but also effects from a whole range of other important variables such as interest rates, leads B2B, pricing and PR, other products, distribution and competitive activity.
By providing actionable key business insights through continuously updated and calibrated models, can professionals to drive business impact through accurately, compliantly and rapidly attribute, optimize and forecast marketing performance across all media channels. Get complete visibility of internal and external business drivers’ impact on sales and invest in the most efficient media mix.
There are two fundamentally differentiated approaches deployed in marketing attribution methodologies around the globe. The first is the top-down population-based approach, and the second is the bottom-up approach. These marketing attribution methods are now outdated or becoming obsolete, like Marketing Mix Models based on econometric regression models or Multi-Touch Attribution using lead data.
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